James Mayden joined the Bates coaching staff in 2022 as the team's wide receivers coach, pass game coordinator, and social media coordinator.
In Mayden's first year with the Bobcats, he coached wide receiver Christian Olivieri '23 to second team All-NESCAC honors, as the Bobcats tallied 1,972 passing yards, the second-most in one season in program history.
He came to the Bobcats from Amherst where he served as the team's running backs coach and social media coordinator in 2021.
Mayden spent two years on the coaching staff at Oberlin, coaching wide receivers in 2019 and defensive backs in 2020.
Prior to Oberlin, Mayden served as a volunteer assistant wide receivers coach at New Mexico Highlands University (NMHU). In that role, Mayden assisted in film breakdown and recruiting while also being responsible for organizing official visits.
Mayden has worked football camps under former New York Jets General Manager Mike Tannenbaum while also serving as the football director for Trail’s End Camp in Beach Lake, Pa.
In addition to his coaching experience, Mayden has operational experience as a staff member for USA Football in the summers of 2017 and 2018.
Mayden started his college playing career at Rice University where he played wide receiver for the Owls for three seasons before transferring to NMHU in 2017.
After graduating with a bachelor’s degree in health and performance in sport with a minor in coaching, Mayden stayed at NMHU as a graduate assistant for marketing in the Cowboys athletics department while earning his master’s degree in business administration with a concentration in management in May 2019.
